Gaurang's Blogs

How to grow your career?

Everyone wants to grow in one's career and it is full of sheer hard work, luck and what not.

Following are some of the learnings derived from hundreds of books/ youtube videos:

  • You need to be up to date at an international level. You need to move at the speed the world does.

Do let me know if you liked a few.

 

thoughts about marketing automation tools

I used to laugh at marketing automation tools but surely they are the best things which happened to all modern marketers these days!
It makes you consistent in your marketing activities and consistency is the key in achieving success in marketing campaigns.

Should you get a ".com" domain for your corporate website?

Get the ".com" domain for your organisation. As your organisation will grow, you will want it more than anything.
Organisations have tweeked their brand names just to get a ".com" domain and it is a boom for all aspiring global organisations.

7 Business lessons I learnt after failing 7 times in Startup(s)

This blog-post includes the most important business lessons that I learnt in last 8 years by running multiple startups/ projects namely ( Qwerz, Startup4Startup, MDU.li, Uni2vesity, SocioMedio, SkilledInterns ).

1. Name your Startup carefully: Due diligence must be done when you are naming your startup. Name of the Startup will give about the type of product / services you are planning to offer.
If you name it in rash or the name is unrelated to business, chances are there that you will end up causing confusion to  your prospective clients which should make it hard for you to turn that into a solid brand.

2. Focus on a niche market: Since you are starting up new, you might not have deep pockets, latest technology, etc. Therefore, if you are bootstrapping or you are looking for a faster growth rate then as per my experience, growth rate in niche business is higher since you are already focussing on very limited audience and offering specialised product / service that your competitors might not be able to offer anytime soon.
When you are offering multiple services in multiple domains i.e. product offering is generic, growth rate will be less/ slow and easily you will burn out all cash.

3. Never run out of Cash: When you bootstrap, you will always have limited money to sustain for limited period of time. You must work hard ( adopt the Japanese/ Chinese startup work culture - 9 to 5 is basics,to start with). You must hustle, meet new people, explore, talk to media guys for free PR, pivot the business plan, get feedback from your users, research, analyse if you are moving in right direction, etc.
Consequences – If you won't maintain a speed then you will end up burning all of the money and your team, startup will starve to death.

4.Document your business processes: Document Agreements – Documentation is critically important for every professional setting. So it has to be made compulsory for every business dealing no matter the size of the deal.
Why? Because verbal agreements are harder to prove and things must be in black and white so that it can be presented in the event of dispute. Both parties are clear about their deliverables which is very important. Always have exit clauses for any unforeseen circumstances and also have liability constraints. Put in a clause about  yearly increment in costs.

Document Processes – Document every minute details of all the processes you have in your startup. Why? Because you won't like to repeat briefings to your staff again and again. You can have SOPs ( Standard Operating Procedures ) for different departments to ensure smooth and streamlined functioning and to track the progress efficiently.

5. Have minimum commitment time with your startup: When you startup, stick with it dedicatedly. If you will keep on working on multiple startups simultaneously then chances of being successful in any of them would be marginal.
Startup is a baby, and your startup is yours. It needs to be grown with extreme care. You need to raise one a bit old to gain experience and replicate. If you will try raising 5 babies at once, then you will be surrounded with lots of noise and shit. Master the art of raising startup by successfully raising at least one.

6. Choose your co-founders carefully: In the past, I started startups with different founders. And the process was maddening. We are human beings and human beings are egoistic, afraid of risks, expects massive returns from zero investment and expects success quickly!

When you are choosing your co-founders give stress on : their vision and synergies you can find while working together. Quite often, great buddies make bad partners so document every clauses carefully in the partnership agreements in order to create a boundary between your personal life and the professional one.

It's advisable to have co-founders expert in different skill set than you. Why? Since you are startup, you will be having limited capita. Having co-founders good in different complementary skill sets will add more value to the business than having multiple ones having same skill sets.
1. There might be times, when people wants to join as partners without investing any capital. You may offer some sweat equity but calculating that is tricky and complicated.
2. Paul Graham suggests that you should offer partners equal equity in order to ensure that their commitment to the startup is utmost. You can release the equity overtime, however.

7. Seek Help & Help others: There might be times when you would need help. Don't over think. Approach someone who you think can help. Seeking help is a must and we are human beings and we need help.

Just in case, you are looking for some help and you think I can be of any help, feel free to write at x2@gaurang.me
 
I hope this will help you understand why things don't work out initially in the startup world and hopefully you won't repeat these mistakes which I did.

Read more of my blog posts on topics such as Startups, Digital Transformation, Digital Marketing, Data Science, Analytics: http://bit.ly/2RqFXKq

The need of Digital Transformation in 21st Century

In this hyper competitive global market, businesses have to become efficient in the organisational operations and processes so that they can maintain their competitive edge.

Digital Transformation is the process to transform the way business functions as newer technologies are adopted at departmental and operational levels to improve the operational efficiency.

Digital Technologies impacts the functioning of departments directly and helps in automation of manual tasks so that employees can work on tasks which are more valuable and requires critical decision making.

One of the main goals for any leading organisation is to always stay ahead of competitiors in terms of adoption of latest technologies which isn't a very easy feat to accomplish as top to down adoption requires intensive capital, time and planning in implementation as well as the stokeholders need to be ready to get re-trained and to adopt new processes as most of the times business processes have to be altered/ rewritten entirely to optimally digitalise them.

Digital Transformation directly impacts the top/ bottom line as the organisations observes increase in revenue, significant costs cutting as a result of automated and improved processes.

Some use cases of digital transformation:

  • Businesses these days are sitting on gigantic amount of transactional/ customers data and getting insights from those can lead to immediate strategic changes as well as growth in profits.
  • Analytics is another function which can impact the top line of any business almost immediately. Historical data can be used for trend analysis as well as forecasting which can help in optimising the demand/ logisitics and thus operations would get more efficient.
  • Implementing Cloud organisation-wide can lead to huge increase in productivity as that's the most reliable to way to store data which can be accessed by global teams. This also helps in preventing critical data loss because of natural calamities so less amount of efforts needs to be put on disaster management and recovery mechanism. Cloud also helps in collaboration among the workers so they can work on the go and there is no time wastage during the commute.

So if you have been wondering about Digital Transformation until now, it's the time when you start researching about it and kickass your organisation's Digital Transformation Journey.

 

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